Phonsent

Domain name is a ranking factor in SEO, sometimes it is very important. If you want to operate a independent store, you need to choose a good domain name first. 

You can optimize your site structure to make it easier for search engines to find all of your content. Content follows a logical hierarchy of categories. Pages don't use iframes. URLs use standard characters and simple, readable structure. Optimize your online store navigation. Use descriptive file names for your images. Use descriptive link text for internal links. There are a few things to consider when setting up your website navigation:  Menu titles should describe their contents. Menu items should be in an order that makes sense for your store and that shows their relationship to one another. The link text for a menu item should be descriptive and match the title for the page that it links to. Each page should have a link in your website navigation. Pages shouldn't be more than 3 clicks away from the home page, wherever possible. Descriptive, readable file names for images are better for search engines, because they reveal more about the content of the imag...

To optimize your indie store for search engines, you can follow a few basic steps: Find keywords that are relevant to your products and your brand. What search terms can customers use to find your store? Add the keywords into your content, including page titles, descriptions, and image alt text. Make sure that your URLs and file names match the content. Add your full domain to Google Search Console, so that your indie online store website can be easily crawled and indexed. Create content that's relevant to your products and encourage other websites to link back to your indie online store. Note Google indexes your site automatically within 48 to 72 hours after you add or update information. You can't force Google to re-index your site, but you can prompt them to do so by using Google Search Console. Google doesn't index all of the pages on a site.

Have to say, the Shopify independent store is doing well for SEO, from Google inclusion and ranking, it performs well. International Trade Website.