Website structure for SEO

You can optimize your site structure to make it easier for search engines to find all of your content.

• Content follows a logical hierarchy of categories.
• Pages don't use iframes.
• URLs use standard characters and simple, readable structure.
• Optimize your online store navigation.
• Use descriptive file names for your images.
• Use descriptive link text for internal links.

There are a few things to consider when setting up your website navigation: 

• Menu titles should describe their contents.
• Menu items should be in an order that makes sense for your store and that shows their relationship to one another.

The link text for a menu item should be descriptive and match the title for the page that it links to.

• Each page should have a link in your website navigation.
• Pages shouldn't be more than 3 clicks away from the home page, wherever possible.

Descriptive, readable file names for images are better for search engines, because they reveal more about the content of the images.

• On your computer, rename the original image file with a more descriptive file name,and upload it to your website.

make sure that you use descriptive link text. For example, if you add a link in a blog post to a product called Phonsent, then good link text might be:

Check out this Phonsent.

Links to your website from other websites help search engines know that your site is popular and can be trusted.

You can increase the number of links to your online store in a few ways:

• Look for opportunities to list your website on other websites.
• Build relationships with other websites and blogs so that you can ask for a link back.
• Maintain updated and interesting content to create a website that naturally gets linked to.