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What does 品牌出海 mean? It means Brand globalization of Chinese Enterprises. The global branding communication is very important for them. Especially in foreign trade independent store, the Brand is more important. 

You can optimize your site structure to make it easier for search engines to find all of your content. Content follows a logical hierarchy of categories. Pages don't use iframes. URLs use standard characters and simple, readable structure. Optimize your online store navigation. Use descriptive file names for your images. Use descriptive link text for internal links. There are a few things to consider when setting up your website navigation:  Menu titles should describe their contents. Menu items should be in an order that makes sense for your store and that shows their relationship to one another. The link text for a menu item should be descriptive and match the title for the page that it links to. Each page should have a link in your website navigation. Pages shouldn't be more than 3 clicks away from the home page, wherever possible. Descriptive, readable file names for images are better for search engines, because they reveal more about the content of the imag...

Have to say, the Shopify independent store is doing well for SEO, from Google inclusion and ranking, it performs well. International Trade Website.

Schema markup is important for SEO. I found the foreign trade website added Schema markup to HTML, that will be better understood by search engines for the keywords of the website. International Trade Website. 

独立站面对的是客户，我们需要了解客户搜索的关键词。这类关键词包含品牌、产品、功能、售后等，例如品牌词+产品型号，会搜索这种组合的关键词，其目的就是想对该品牌产品有进一步的了解。International Trade Website.