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Showing posts from August, 2021

How Google Search works

Every time we search, there are thousands, sometimes millions, of web pages or other content that might be a match. In this situation, Google uses its robust systems to present the most helpful information in response to our query.  So we need to create some useful content in the website. When the visitor like these contents, the google algorithm can judge that are also useful to other search users. The website content is very important for SEO.

Brand globalization

What does 品牌出海 mean? It means Brand globalization of Chinese Enterprises. The global branding communication is very important for them. Especially in foreign trade independent store, the Brand is more important. 

Domain name in SEO

Domain name is a ranking factor in SEO, sometimes it is very important. If you want to operate a independent store, you need to choose a good domain name first. 

Keyword Density

When we do SEO, the web page keyword density or keyword frequency, we must control it. When we describe the content of web pages, some people often forget the keyword density data. However, this is a key part of SEO. 

Twitter and 微博

Why many people dislike Weibo? we called it 渣浪(like an unreliable person), in China. Weibo unreliable, it can't be trusted to do something. Then, what about Twitter? Twitter remains one of the most influential social media platforms in the world. 

Website structure for SEO

You can optimize your site structure to make it easier for search engines to find all of your content. Content follows a logical hierarchy of categories. Pages don't use iframes. URLs use standard characters and simple, readable structure. Optimize your online store navigation. Use descriptive file names for your images. Use descriptive link text for internal links. There are a few things to consider when setting up your website navigation:  Menu titles should describe their contents. Menu items should be in an order that makes sense for your store and that shows their relationship to one another. The link text for a menu item should be descriptive and match the title for the page that it links to. Each page should have a link in your website navigation. Pages shouldn't be more than 3 clicks away from the home page, wherever possible. Descriptive, readable file names for images are better for search engines, because they reveal more about the content of the imag...

Indie stores SEO

To optimize your indie store for search engines, you can follow a few basic steps: Find keywords that are relevant to your products and your brand. What search terms can customers use to find your store? Add the keywords into your content, including page titles, descriptions, and image alt text. Make sure that your URLs and file names match the content. Add your full domain to Google Search Console, so that your indie online store website can be easily crawled and indexed. Create content that's relevant to your products and encourage other websites to link back to your indie online store. Note Google indexes your site automatically within 48 to 72 hours after you add or update information. You can't force Google to re-index your site, but you can prompt them to do so by using Google Search Console. Google doesn't index all of the pages on a site.

Indie stores

Indie stores short for Independent stores. Recently, many chinese sellers have paid attention to the indie stores. Independent stores are difficult to be accepted by consumers in China, but consumers in other countries like to shop in indie stores.

Shopify SEO

Have to say, the Shopify independent store is doing well for SEO, from Google inclusion and ranking, it performs well. International Trade Website.

Schema markup

Schema markup is important for SEO. I found the foreign trade website added Schema markup to HTML, that will be better understood by search engines for the keywords of the website. International Trade Website. 

独立站搜索词分析

独立站面对的是客户,我们需要了解客户搜索的关键词。这类关键词包含品牌、产品、功能、售后等,例如品牌词+产品型号,会搜索这种组合的关键词,其目的就是想对该品牌产品有进一步的了解。International Trade Website.

Free keyword tool

This is a useful keyword tool,and it is free. wordstream.com/keywords Keyword research tool for SEO.

网站页面的SEO

一、页面标题、描述与关键词,标题需要使用规范的符号,合理的关键词布局; 二、页面内容,优化内容结构,如内容逻辑、关键词密度,提高内容的专业性; 三、页面元素,如加入相关阅读、分享按钮、搜索框等; 实际上,我们在做网站页面的SEO时,要对搜索引擎的工作过程有所了解,这个过程如下: 抓取、收录、处理、计算相关性、返回结果

Moz SEO Tool

Is Moz seo tool free? Yes, but it has a limit on the number of times you can be used. In addition to Moz seo tool, there are other free SEO tools, you can search them again.

Wordpress + Woocommerce

B2B外贸独立站,WordPress博客系统创造内容,做好网站SEO,获取搜索流量,运营过程是从流量进入网站、询盘、磋商,再到成交、采购、付款,适合TO B的企业。International Trading Website模式Wordpress + Woocommerce.

Shopify,外贸独立站

Shopify快速搭建、快速上手、快速上架、快速出单,不怕封站也不需要二次开发,运营的典型模式是shopify+Facebook 或 Tiktok投广告。Independent foreign trade station, International Trading Website.